I become increasingly frustrated when I am looking for information about a company and they don’t have a website. I often utilize Switchboard.com that will allow me to find the address and phone number of a company but I don’t usually expect to find a website link. When I do, I am pleasantly surprised.
While it is important to have a nice layout and interesting content, I think we overlook the importance of just having one at all. A company can gain invaluable exposure just by having a presence with a little bit of information out there. Consumers appreciate the anonymity of searching the web for information. Once they are comfortable, they will likely visit or give them a call.
Small businesses can utilize simple programs such as Microsoft FrontPage. Community colleges will often offer beginning courses for those who wish to just build a simple page. However, the addition of a website can allow a small business owner to expand their territory and gain customers from all over who just may turn into their next raving fan.
